Amazon’s current top-selling perfumes as of mid-2025
Here are some of Amazon’s current top-selling perfumes as of mid-2025, according to Amazon’s “Best Sellers in Perfumes & Fragrances” list and recent market analyses:
1. Sol de Janeiro Hair & Body Perfume Mist (popular model: Cheirosa ‘62)
The Sweet Summer That Lasts All Year. A widely adored fragrance mist with gourmand notes of salted caramel, pistachio, and vanilla. It’s Amazon’s #1 best-selling perfume/fragrance item in recent rankings. This isn’t just a body spray—it’s a little luxury cloud that clings to your hair, skin, and clothes.
If you could bottle the feeling of a carefree afternoon on a sun-soaked beach, it would smell exactly like Sol de Janeiro’s Cheirosa ‘62 Hair & Body Mist.
Why It’s Trending: Cheirosa ‘62 exploded in popularity thanks to TikTok and Instagram, with beauty lovers calling it “vacation in a bottle.” Its light mist format makes it perfect for layering over lotion or pairing with your signature perfume.
Best For: Everyday wear, tropical vacations, and moments when you need a mood boost. Perfect for layering with other gourmand scents.
2. Nautica Voyage Eau de Toilette (Men’s) —
Crisp, Clean, and Unforgettable. Fresh, aquatic scent with apple and cedarwood. Frequently holds the #1 or #2 best seller spot depending on the category.
Some fragrances shout; others whisper. Nautica Voyage speaks with quiet confidence, offering the kind of freshness that never goes out of style.
Scent Profile: Fresh green apple and leafy greens open the fragrance, followed by a drift of aquatic notes and a base of musk and cedarwood.
Why It’s Trending: It’s consistently one of Amazon’s top-selling men’s fragrances for one reason—it’s effortlessly wearable. It smells expensive without the luxury price tag, making it a go-to for students, professionals, and fragrance lovers alike.
Best For: Daily wear, office settings, post-gym refresh, or casual dates where you want to smell fresh but not overpowering.
3. Billie Eilish Eau de Parfum — A gourmand fragrance featuring notes like sugared petals, vanilla, and warm musk. Consistently among the top 3 best-selling fragrances.
Just like Billie’s music, this fragrance is intimate, smooth, and completely addictive. It’s the kind of scent you wear close to the skin, inviting people to lean in just a little bit closer.
Scent Profile: Opens with sugared petals and creamy vanilla, then melts into rich cocoa, amber, and warm musk.
Why It’s Trending: Billie’s debut fragrance became an Amazon bestseller almost instantly, loved for its comforting yet seductive profile. Fans adore the unique gold bust-shaped bottle almost as much as the scent inside.
Best For: Evening wear, cozy date nights, or whenever you want to wrap yourself in warmth and mystery.
Billie Eilish EDP feels like your favorite song—soft at first, but unforgettable once it’s in your head.
4. Lattafa Yara Eau de Parfum (Women’s) — A sweet, tropical scent (vanilla, orchid, tropical fruits) with strong popularity, featuring high ratings and glowing reviews.
If paradise had a signature scent, Yara would be it. This perfume feels like walking into a lush tropical garden just as the sun sets.
Scent Profile: Juicy tropical fruits meet delicate white florals, with a creamy vanilla and musk dry-down that lingers for hours.
Why It’s Trending: Fragrance lovers are calling it a hidden gem—affordable yet long-lasting, and with a sweet profile that feels luxurious. It’s been making waves on Amazon thanks to glowing YouTube reviews and TikTok “dupe” lists.
Best For: Spring and summer outings, daytime brunches, and tropical vacations.
Yara isn’t just a scent—it’s a vacation bottled for your dresser.
5. Versace Cologne Set (4-count mini set) — A designer sampler featuring multiple Versace fragrances; hugely popular for gifting or sampling, often ranking near the top sales.
Why settle for one signature scent when you can have four? Versace’s Mini Cologne Set is the perfect way to explore the designer’s best sellers without committing to a full bottle.
Scent Profile: Depending on the set, you’ll find fresh aquatics like Dylan Blue, spicy woods like Eros Flame, or citrus-bright favorites like Pour Homme.
Why It’s Trending: It’s a best-seller on Amazon thanks to its gift-ready presentation, versatility, and designer prestige at a fraction of the cost.
Best For: Gifting, travel, or anyone who loves switching up their scent to match their mood.
The Versace Mini Set isn’t just a purchase—it’s an adventure in a box.
Rank Fragrance Why It’s Trending
2 Nautica Voyage EDT (Men’s) Fresh, versatile, affordable classic.
3 Billie Eilish EDP Celebrity-backed; addictive gourmand warmth.
4 Lattafa Yara EDP Sweet, tropical, highly rated; strong global appeal.
5 Versace Mini Cologne Set Designer convenience; sampling-friendly for new buyers.
Amazon’s best-selling perfumes reflect a delightful mix of viral beauty culture (Sol de Janeiro), classic crowd-pleasers (Nautica Voyage), celebrity appeal (Billie Eilish), gourmand niche favorites (Lattafa Yara), and gift-ready mini collections (Versace). Whether you're shopping for yourself or looking for a versatile gift, these options offer a great starting point.
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